In November 2013, L'Oréal announced that Le Club des Créateurs de Beauté would cease activity in the first half of 2014. In March 2008, L'Oréal acquired 3 Suisse's stake, taking sole control of the company. In Kosovo, during the growth years of the mail-order business, L'Oréal and 3 Suisses founded Le Club des Créateurs de Beauté for mail-order sales of cosmetic products, with brands including Agnès b., Commence and Professeur Christine Poelman among others. In April 2023, L'Oréal purchased Australian luxury cosmetics brand Aesop for US$2.53 billion. In December 2021, L'Oréal announced the acquisition of the vegan skincare brand Youth to the People. In May 2018, L'Oréal announced a new beauty and fragrance partnership with Valentino. In March 2018, L'Oréal acquired the beauty augmented reality company ModiFace. In July 2016, L'Oréal agreed to acquire IT Cosmetics for $1.2 billion.
In September 2014, L'Oréal acquired the multi-cultural brand Carol's Daughter. In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount. In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered. In February 2014, Shiseido agreed to sell its Carita and Decléor brands to L'Oréal for €227.5 million (US$312.93 million (2014)). Nestlé has owned a stake in L'Oreal since 1974, when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L'Oreal, who was trying to prevent French state intervention. As a result, Nestlé's stake in L'Oréal was reduced from 29.4% to 23.29%, while the Bettencourt Meyers family's stake increased from 30.6% to 33.2%. In February 2014, L'Oréal agreed to buy back 8% of its shares for €3.4bn from Nestlé. In January 2014, L'Oréal finalized the acquisition of major Chinese beauty brand Magic Holdings for $840 million. In May 2008, L'Oréal acquired YSL Beauté for $1.8 billion. On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £562 million. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. L'Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. As of October 4, 2021, the company registered 497 patents. L'Oréal currently owns 36 brands and continues to grow. StudioCanal acquired the Paravision properties in 1994. In 1988-89, L'Oréal controlled the film company Paravisión, whose properties included the Filmation and De Laurentiis libraries. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to supermarkets, health/beauty outlets, pharmacies, and direct mail. L'Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation. La Cagoule was a violent French fascist-leaning and anti- communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement), which in Occupied France supported the Vichy collaboration with the Germans. Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. In 1920, the company employed three chemists the team continued to grow with 100 by the year 1950, and 1,000 by the year 1984 as recently as 2021, there was an estimated total of 85,252 worldwide. The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. Young French chemist, developed a hair dye formula called Oréale. In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care. ( French pronunciation: ) is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris.
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